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Sunday, July 18, 2010

M.A.C. for Rodarte Controversy

M.A.C. for Rodarte.

There has been way too much controversy surrounding this collection. I honestly think that if you're offended by this collection, don't buy it. It's that simple Then you don't support these 'horrible people.' 

I understand that there are tragedies that happen in Juarez. I understand what these tragedies are like. Abuse and rape are not topics to be taken lightly. But when a makeup line is announced with passing references to a town and it's contents and the beauty world explodes? Something is wrong here.

M.A.C. for Rodarte was inspired by the many towns along the border. Juarez happens to be one of those towns. People are making it sound like they named EVERYTHING after the tragedies happening in Jaurez. When the only reference to Jaurez is the Nail Polish itself. There are tons of factories all over the world where worse things happen and I'm sure there are tons of factories all along that border. 

I can understand people being upset about the tragedies, but when the only couple of names in it that refer to it are a City's name and "Factory", I think it's horrible disproportionate to accuse M.A.C. and Rodarte of advocating or supporting abuse, rape and murder. 

I think saying that naming nail polishes Jaurez and Factory SCREAMS that they're promoting violence is like saying having Cruella D'evil in the Venomous Villains collections is promoting Animal Cruelty. Or having a lipstick in their permanent line called Cyber is promoting online sexual predators. It's a far reaching accusation and, frankly, makes me ashamed to count myself among this community. 

This has been blown WAY out of proportion by the online community. M.A.C. is a cosmetics company that caters mainly to women. Rodarte is a female duo. Why on earth would either of these companies want to promote violence against women in ANY way? 

So many people have misquoted items from this collection, citing that lipsticks have been named differently to what they are, that M.A.C. and Rodarte intentionally named these items to incite drama and to support what is going on. None of this is true. 

A set of companies that caters directly to women would never, never do this. It's just bad business. Don't piss off your demographic. 

I know, I know, you're going to tell me that's exactly what they did. But, honestly, it's an over reaction on the part of the community. How many people that have freaked out over this knew about what was happening to begin with? I'm willing to bet very few. 

Now, if you step back and look at that, you'll see that this collection, despite how you feel about the naming, it's raised awareness for Jaurez and it's difficulties. Isn't that a good thing? 

M.A.C. and Rodarte have both issued statements about this and M.A.C. has even said they will be donating proceeds to Jaurez. What more do you want out of the companies? 

I've also seen people complaining that the promotional image is just as offensive. It's a pale girl in dark makeup. M.A.C. and countless other companies have used this type of imagery before to promote items and no one caused a stink then. What's different now? There's a band wagon to jump on. 

When M.A.C. names a lipstick Rape or a nail polish Murdered Factory Girl or Jaurez Bitches, Fine. Then I understand a controversy. But this? This is ridiculous. 

At the end of the day, it's a makeup collection. It doesn't promote violence, it doesn't promote rape or murder or abuse. If the makeup is pretty, I'm willing to bet that all of the controversy will go to the back of your head and you'll pick up what you like anyway. 

So, in closing, why so serious?